OUR STORY

Welcome to the world of the NAD (Non-Alcoholic Drinks) by Jean Hick where vibrant Paris and its fascinating atmosphere blend with the overwhelming passion of Jean, the founder of this extraordinary adventure and passionate sommelier. 

Growing up in the bustling streets of the French capital, Jean learned to grasp the most beautiful nuances of life and celebrate them with flair. Exploring the borders of Europe, from the romantic Venice

to dynamic streets of Bilbao

refined Geneva and other important locations....

 ....Jean was inspired by the cultures and traditions he encountered along the way, shaping a universe of unmatched sensory experiences. 

His pursuit for authenticity and quality led him to discover the potential of non-alcoholic beverages, a journey inspired by the need to find genuine and high-quality alternatives after his wife received abnormal outcomes from a liver exam, forcing her into a period of alcohol abstinence. Until that time, their relationship with alcoholic beverages was like most of us, driven by the social agenda. A few beers, a good PDO wine for dinners or the sacred Campari aperitif or the Prosecco DOCG or a pre-evening Cocktail with friends. But this event paved the way for a unique experience of taste and well-being, creating the NAD project, the new destination for those seeking joy and well-being without compromises.

For this reason, we are here to invite you with great pleasure to raise your glass or the cup and to embrace our selected proposals, the result of a careful and scrupulous research and knowledge of serious and competent producers, lovers of respect for the environment, authenticity, quality and health. Be ready to explore a universe of limitless sensations, where joy and well-being come together in a unique and engaging experience.

MOVE WITH THE NAD
as the main actor, where every sip...
...is an emotion to be fully lived !